Data is an essential asset for any business, and the web hosting industry is no exception.
The power in data is its ability to collectively tell you something of value for your business that you could likely be unaware of today. That’s ROI as data unlocks insights and can guide your growth strategy towards more meaningful outcomes. The more information any business gains, the closer they are towards identifying a challenge or opportunity to address.
Ways to leverage data as a web hosting provider
A good place to start working with data is to understand your customer base. It’s a necessity if you want to be a profitable business in today’s world. Start by simply gaining meaningful insights into what industries your web hosting customers come from, to know where you allocate your efforts. If you are open enough to unleash your curiosity and go further into the analysis, you can learn much more.
The opportunity to predict is of significant value for any business. Keeping an open mind, with a detached ego, will help in the ability to extract insights that will benefit business outcomes.
As no surprise, the web hosting industry is a competitive space. To stay ahead, improving service offerings is always key. Data can be used to improve the quality of services that web hosting companies provide customers. For example, web hosting companies can use data to track uptime and performance, or identify revenue gaps providing the opportunity to up-sell and cross-sell SSLs or an email solution, or any other value-added services. Data removes these blind-spots and prevents you from missing out.
Tech stack insights, for example, can help you understand your customers’ needs and could lead to getting creative with bundled offerings. Bundles create product stickiness, enabling the opportunity to predict potential revenue numbers through higher retention rates. You can also leverage the power of data to provide you with competitive intelligence to see how you trend against other providers, both globally or locally.
Data can be used to drive growth in the web hosting business. For example, web hosting companies can use data to identify new market opportunities, target marketing campaigns more effectively, and to upsell and cross-sell products and services to existing customers.
Web hosting companies can empower their channel partners to leverage the power of data to drive growth through the provision of targeted actionable insights. Data can be used to create a benchmark and map a growth journey that is beneficial for the partnership. For example, web hosting companies can provide channel partners with data on customer needs, market trends, and competitor offerings. Additionally, web hosting companies can provide channel partners with tools to help them analyze data and develop marketing campaigns.
Examples of how web hosting companies can empower their resellers to use data to drive growth:
- Provide channel partners with access to data on customer needs and preferences. This data can be used by channel partners to develop targeted marketing campaigns and to improve their product and service offerings.
- Provide channel partners with data on market trends. This data can be used by partners to identify new market opportunities and to develop strategies for entering new markets.
- Provide channel partners with data on competitor offerings. This data can be used by channel partners to compare their offerings to those of their competitors and to develop more competitive pricing and marketing strategies.
By empowering your resellers to leverage the power of data, you can help them make data-driven decisions to drive positive business results. Increased sales and revenue for both your web hosting company and your resellers. Learn more about making data actionable with Domainsbot.
If you would like to discuss how Domainsbot can empower you with data and any related deep dives into the information, please let us know. Fill out this form, or email ciao@domainsbot.com.
Data is empowering!
